Rewiring the Mind for Financial Freedom: A Conversation with Julie Tunador

In this powerful episode of Pivot to Profit, Pam Jordan interviews Julie Tunador—former crime scene investigator turned master life and business coach—on how deeply rooted money beliefs shape our businesses, relationships, and personal fulfillment. Together, they explore the critical importance of money mindset, the science of hypnotherapy, and why rewiring your subconscious might be the secret weapon to building lasting wealth.

From Forensics to Financial Freedom

Julie Tunador’s path to entrepreneurship wasn’t traditional. Raised in Iowa with a strong Midwestern work ethic, she was taught to work “really, really hard” for success. Her career began in criminology and forensics, working high-stakes cases in Los Angeles. But the burnout and dysfunction she saw in institutions made her question not just external systems—but her internal programming.

The Turning Point: Discovering Hypnotherapy

Disillusioned with conventional systems, Julie began exploring alternatives and discovered hypnotherapy. Citing research that shows hypnosis is significantly more effective and efficient than traditional therapy, she retrained her mind—and her career. Now a clinical hypnotherapist with 25 certifications, she uses this methodology to help others rewire their money beliefs and unlock their potential.

Money Isn’t Just Numbers—It’s Subconscious

Julie emphasizes that 95% of our decisions—especially financial ones—are driven by the subconscious. Whether it's fear of scarcity or compulsive chasing of success, money often reflects deeper emotions like safety, guilt, or identity. She helps clients uncover and remove the early childhood beliefs that sabotage their financial strategies—even if they’re highly successful on paper.

Breaking the Cycle and Building a Legacy

From withholding behaviors to chasing the next shiny object, Julie explains how money trauma often passes through generations. Her solution is holistic: remove subconscious blocks, rewire beliefs, and align clients with their goals and values. Her next chapter? Launching a certification program in September to equip leadership teams and coaches with this powerful approach.

Financial Freedom Starts Within

As Pam noted, “It’s not what you make that matters—it’s what you keep.” And often, what’s keeping you from keeping more… is you. Whether you're gripping money out of fear or endlessly chasing more, Julie’s work proves that true abundance starts with the mind.

Want to hear more from Julie? Find her here: https://www.instagram.com/julietunador/ and https://julietunador.com/