Transforming Marketing Chaos into Profit with Victoria Hajjar

Marketing can often feel like the "ugliest" part of business—complex, overwhelming, and costly. But for Victoria Hajjar, founder of Ugli Ventures, it’s an opportunity for transformation. In our latest Pivot to Profit podcast episode, Victoria shared her journey from executive assistant to global marketing strategist and how business owners can turn marketing confusion into a scalable, profitable growth engine.

From Cubicles to Global Strategy

Victoria’s path was anything but traditional. She started as an executive assistant at A&E, quickly realizing that cubicle life wasn’t for her. Seeking adventure, she moved to Beijing, where she worked with hotel entrepreneurs, sparking her passion for marketing and business growth. It wasn’t an easy road—Victoria had to overcome her own fear of numbers and metrics, learning through trial and high-stakes presentations with founders and investors.

Marketing Metrics That Matter

Victoria broke down the essential numbers every entrepreneur should track, emphasizing that revenue-driven marketing starts with understanding your LTV:CAC ratio—the relationship between lifetime customer value and acquisition cost. Many businesses, she noted, struggle because they focus on marketing execution without a cohesive strategy. The solution? Align brand strategy, growth strategy, team execution, and leadership metrics into a unified plan.

When to Bring in a Fractional CMO

A key takeaway from our conversation was knowing when to bring in high-level marketing leadership. Victoria recommends engaging a fractional CMO after achieving product-market fit and consistent sales. A fractional CMO helps systematize marketing efforts, ensuring that every dollar spent contributes to growth and profitability. Her 90-day sprint approach focuses on brand, strategy, team alignment, and leadership metrics—laying the foundation for scalable success.

Looking Ahead

Victoria is currently writing a book on her "scalable marketing machine" methodology, aimed at making high-level marketing strategies accessible to founders who might not afford full consulting services. With her insights, business owners can shift from marketing chaos to a well-oiled growth machine.

📱 Connect with Victoria and Ugli Ventures
Want to see more from Victoria and Ugli Ventures? Check her out on LinkedIn