Why Chasing Sales Won’t Make You Rich: Pam Jordan on 'The Business Behind Your Business Podcast'

Most entrepreneurs fall into the same trap: they chase sales, believing bigger revenue will solve their financial struggles. But here’s the hard truth—sales don’t equal profit, and profit doesn’t always mean cash in the bank.

In her guest appearance on The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan breaks down why focusing on revenue alone is dangerous, and what business owners should do instead to create lasting financial health.

The Hidden Danger of Chasing Sales

Too often, business owners look at top-line sales as a measure of success. The problem? You can generate millions in revenue and still be broke. Without intentional profit management and healthy cash flow, your business can quickly spiral out of control.

Pam explains how entrepreneurs confuse sales, profit, and cash flow, and why that misunderstanding keeps them stuck in a cycle of stress.

Key Takeaways from the Episode

Here are some of the most powerful insights Pam shares on the podcast:

• Sales ≠ Success – Revenue is meaningless if your expenses eat away your profits.

• Profit vs. Cash Flow – You need both. Profitability looks great on paper, but without strong cash flow, you won’t survive.

• Pricing with Profit in Mind – Don’t just guess your prices. Build them around real costs and the profit you want to achieve.

• Applying Profit First – Simple, practical steps to ensure your business pays you first—before expenses drain your earnings.

• Know Your Numbers – Mastering financial clarity is the foundation for scaling, selling, or leaving a legacy.

• Staying Profitable During Change – Even when the market shifts, you can pivot and protect your profit.

Why This Matters for Business Owners

At the end of the day, it’s not what you make, it’s what you keep. Pam’s approach helps entrepreneurs stop leaving profit to chance and start building a business that creates freedom, stability, and long-term wealth.

If you’re tired of feeling like your business is running you instead of working for you, this conversation is packed with strategies you can put into action immediately.