Reframing Wealth: How Mindset Fuels Million-Dollar Growth with Dawn McGruer
In this episode of Pivot to Profit, Pam Jordan welcomes the brilliant and ever-energizing Dawn McGruer, an international business growth coach, author, and multi-business founder whose mission is to help entrepreneurs build freedom through mindset and strategy. Recorded live in Dallas at a female founders event, the conversation dives into how the way you think about money shapes everything about how you earn, grow, and scale.
Dawn’s entrepreneurial story began early. She dreamed of being a professional ice skater, an air hostess, even an artist — but instead found her calling as a business builder. By 21, she had launched her first company and hit seven figures in just three years. Her secret? A bold belief that money is always available and that with creativity and courage, you can always make more.
Throughout the episode, Pam and Dawn explore the deep connection between money mindset and business success. Dawn explains that one of the greatest challenges founders face isn’t external — it’s internal. “Only 1.8 percent of female founders hit seven figures,” she notes. “It’s not just society holding us back — often, it’s ourselves.”
They also unpack the lessons behind failure. Dawn shares how one of her biggest business flops — a launch that fell far short of expectations — became the catalyst for her first seven-figure program just weeks later. Her philosophy? Fail fast, learn faster.
Listeners will love Dawn’s practical take on scaling sustainably. She outlines her five pillars of growth — Model, Mindset, Mapping, Marketing, and Money — and explains why mastering your numbers is the gateway to freedom, not restriction.
By the end of the conversation, you’ll feel like you’ve spent an hour with two mentors who genuinely get what entrepreneurship feels like — the highs, the heartbreaks, and the determination to keep going. It’s an empowering reminder that success starts within, and that confidence and clarity are just as valuable as cash flow.
🎧 Listen to the full episode of Pivot to Profit with Dawn McGruer wherever you stream your favorite podcasts — and get ready to reframe the way you think about profit, purpose, and possibility.
Episode Transcript
0:00 – Welcome to Pivot to Profit
Welcome to Pivot to Profit, the podcast where we believe that understanding your numbers is the key to freedom of time and money. Because at the end of the day—it’s not about what you make, it’s about what you keep.
Each week, host Pam Jordan brings real stories from real entrepreneurs who have faced the challenges of growing a business, showing how clarity around finances can unlock new levels of profit and freedom.
0:22 – Meet Dawn McGruer, The Growth Coach
Pam welcomes Dawn McGruer, a dynamic entrepreneur and business growth coach, joining live from a female founders event in Dallas, TX.
Pam: “Dawn, how are you?”
Dawn: “So good—and loving Dallas!”
Pam dives in: “What did you want to be when you grew up?”
Dawn: “A professional ice skater. Then maybe an air hostess, or an artist. I even got offered a job at the Salvador Dalí Museum—but life had other plans.”
1:33 – Early Money Mindsets
When asked about what she learned about money growing up, Dawn shares that her father was an entrepreneur who taught her that money was always available—and that you could make more whenever needed.
“There was never a hierarchy,” Dawn explains. “Money was a tool, not a measure of worth. We could always pivot and create more.”
Pam reflects how this abundance mindset makes perfect sense:
“So many founders carry money trauma. But you’ve clearly been taught abundance—and it shows.”
3:05 – Money Mindset as a Success Barrier
Dawn highlights how money beliefs can make or break a business:
“For many founders, money trauma becomes their biggest success barrier. It affects pricing, value perception, and their ability to scale.”
Pam adds:
“Exactly—so many entrepreneurs undercharge because they don’t believe their work has real value.”
Dawn agrees.
“Only 1.8% of female founders hit seven figures. We talk about dismantling societal barriers, but first we need to dismantle the ones in our heads. We are the limiting factor.”
4:56 – Building Businesses and Mindset Mastery
By age 21, Dawn had already started her first business—a digital agency—and hit seven figures in just three years. Her next company did it in seven months.
“I’ve just gotten faster at failing and faster at scaling,” she laughs. “The key is to see failure as data, not defeat.”
Over time, Dawn founded four businesses, including an accredited academy with over 30,000 students, a property company, and her coaching firm focused on neuroscience-based scaling strategies.
She integrates NLP and subconscious rewiring into business growth—because, as she puts it:
“You can’t execute strategy with a broken mindset.”
8:33 – The Five Pillars of Scaling
Dawn outlines her five pillars for business scaling—each one driven by real data and practical systems:
Model – the right structure to scale
Mindset – the inner game that drives results
Mapping – understanding the customer journey
Marketing – building a sales system that converts
Money – knowing your numbers and managing cash flow
“If you can save some money and sell something every day—you can scale,” she says. “That’s business in a nutshell.”
10:07 – Breaking Money Blocks and Limiting Beliefs
Pam asks how Dawn helps entrepreneurs rewire their mindset around money.
“Eighty percent of business owners aren’t willing to do what it takes,” Dawn explains. “When something isn’t working, the first step is owning it. Drop the ego—your business mirrors you.”
She uses a combination of mindset work and body alignment techniques to help clients recognize and rewrite false beliefs holding them back.
11:51 – Epic Fails and Million-Dollar Lessons
When asked about failure, Dawn shares a pivotal story:
“I spent 18 months building a course that flopped on launch day—just $35,000 instead of the million-dollar goal.”
But instead of giving up, she analyzed everything—messaging, mapping, audience desire—and relaunched two weeks later to a seven-figure result.
“If something fails, learn from it. Don’t scrap it—just refine and go again.”
14:21 – Resilience in Business
Dawn reminds entrepreneurs that resilience is everything.
“When you lose a big contract or face burnout, it will be okay. Every challenge builds character. As you scale, the problems just evolve—but so do you.”
Pam agrees, adding that setbacks in team, money, or operations are all opportunities to learn.
“Reflect, adjust, and you won’t make the same mistake twice.”
16:00 – Clarity, Focus, and Flow
Dawn emphasizes the importance of clarity in business:
“Write your mission and vision big. Teach your brain what matters so it filters out distractions.”
She teaches entrepreneurs how to engage their Reticular Activating System—the brain’s focus filter—to align subconscious goals with conscious effort.
“When your mission is clear, it’s easier to say no to shiny objects and stay in flow.”
17:21 – Strategic Focus for Female Founders
Pam and Dawn discuss the power of focus:
“Not every idea is a good idea,” Dawn says. “Build your foundation first—mindset, money, cash flow—and create from stability, not scarcity.”
She calls this approach “bricks and extensions”—laying a solid foundation before adding new projects or partnerships.
18:22 – What’s Next for Dawn McGruer
Looking ahead, Dawn shares what’s on the horizon:
Her third book (manuscript nearly finished)
Expanding her podcast, “The Dawn of a New Era”
Launching a Millionaire Mantra brand featuring jewelry and affirmation cards
Leading luxury retreats in Barbados, Marrakech, and Mauritius
“We just sold 600 mantra card decks on launch week,” she says. “I’m obsessed with helping women embody abundance.”
20:07 – Connect with Dawn
To learn more about Dawn’s programs and mindset coaching:
👉 Visit https://dawnmcgruer.com/
“If you can spell my name, you’ll find me—there’s only one Dawn McGruer!”
20:44 – Closing Thoughts
Pam wraps the episode with gratitude:
“Dawn, your wisdom is fantastic. Thank you for sharing your profit story and inspiring female founders everywhere.”
Tune in to the full episode of Pivot to Profit wherever you listen to podcasts.