Latricia Trice on Building a Seven-Figure Marketing Agency from Scratch

On this episode of Pivot to Profit, Pam Jordan sits down with Latricia Trice, founder and CEO of LTrice Marketing & Consulting, to unpack her inspiring journey from corporate marketing executive to seven-figure entrepreneur.

After nearly two decades in marketing and communications—spanning nonprofit leadership and global brand management at Amway—Trice took the leap into entrepreneurship in 2023. Within six months, her agency hit six figures, and by year three, it surpassed seven. Her firm now serves as a fractional marketing department for small and mid-sized businesses, offering full-service support in strategy, branding, and storytelling.

Trice credits her success to the work ethic modeled by her parents—especially her father, an entrepreneur—and her decision to charge what she’s worth early on. She emphasizes that knowing your numbers, building financial confidence, and surrounding yourself with experts like bookkeepers and CPAs are crucial to sustainable growth.

Her agency focuses on helping clients clarify their message and tell their authentic story, which she believes is the foundation of all great marketing. Through workshops and messaging guides, her team helps brands connect emotionally with their audiences and turn marketing from a random effort into a growth engine.

While Trice embraces AI as a tool, she reminds business owners that “it can’t replace human connection.” AI supports strategy and speed, but real marketing magic comes from people who understand emotion, nuance, and brand purpose.

Looking ahead, Trice plans to expand her team, grow nationally, and step onto more stages as a speaker and mentor—encouraging other women entrepreneurs to believe in themselves and lead with confidence.