From Hustle to Harmony: Luly B. Carreras on Redefining Success as a Mompreneur

On this empowering episode of Pivot to Profit, Pam Jordan sits down with Luly B. Carreras — speaker, author, consultant, and unapologetic champion for mompreneurs — to talk about what it really takes to build a profitable business and a fulfilling life. With infectious energy and hard-earned wisdom, Luly shares how she broke away from hustle culture, redefined success on her own terms, and built a life centered on what matters most: family, freedom, and faith.

From Burnout to Balance

Before she became a sought-after business strategist and motivational speaker, Luly was grinding through the corporate world — managing marketing for big brands by day and launching her side hustle by night. But as a mom of two young boys, the toll was steep. “I was everything to everyone… except myself,” she told Pam.

That all changed the day her son asked, “Mommy, are you gonna work again tonight?” That moment cracked something open. Luly realized that if she wanted to truly show up for her family, something had to give. She left the corporate world behind, not just to start a business, but to design a life — one with boundaries, purpose, and joy at its core.

Building a Business Around Values

Luly founded her consultancy to support women entrepreneurs who want to thrive in business without sacrificing what matters most. Her mantra? “You can have it all — just not all at the same time.” With a deep belief in prioritizing people over profits, Luly helps her clients simplify, systematize, and soul-align their businesses.

Instead of chasing the next sale or vanity metric, she encourages founders to get clear on their non-negotiables and build their business around them. That may mean fewer clients, more margin, and stronger boundaries — but it also leads to greater fulfillment and peace.

Money as a Tool, Not a Trophy

Luly also shared her evolving relationship with money. Raised with strong work ethic and frugality, she once believed financial success meant working harder and longer. But over time, she’s come to see money as a tool for freedom, not proof of worth. She now encourages women to ditch guilt around making money and see profit as a pathway to impact — whether it’s investing in their family, community, or themselves.

What's Next for Luly B.?

Through her books (Balance Is Bull$h!) and high-energy speaking engagements, Luly continues to inspire women to shed shame, own their worth, and create businesses that serve their lives — not consume them. She’s currently focused on building deeper community through intimate retreats and coaching experiences that empower mompreneurs to lead with authenticity and purpose.

Want more from Luly B? Find her here: https://www.instagram.com/thelulyb/ and https://www.lulyb.com/