Redefining Luxury and Money Mindset with Nicole Roe

In this episode of Pivot to Profit, Pam Jordan sits down with Nicole Roe, founder of R. Nickson Interiors, to explore how her journey from construction to interior design has shaped her view on money, business, and creating spaces that truly reflect personal brands.

Nicole’s story began with a degree in building construction from Georgia Tech during the economic downturn of 2009. While job prospects were limited, her talent for connecting with people led her into marketing roles before she discovered her passion for design. What started with renovating her in-laws’ offices soon blossomed into a full-service design firm that now manages projects worth millions.

Growing up, money was rarely discussed in Nicole’s household, which created an early sense of scarcity. Over time, however, she transformed her mindset. One pivotal moment was sending her first $60,000 invoice—a number that once terrified her but was met with ease by her client. Today, Nicole confidently oversees projects involving hundreds of thousands of dollars, proof that shifting her perspective was essential to her success.

Pam and Nicole also discussed the changing meaning of luxury. For Nicole, true luxury is no longer just chandeliers and brand names—it’s alignment between lifestyle, personal brand, and function. She helps clients design homes that not only reflect who they are but also serve as spaces for connection, whether hosting family gatherings, client meetings, or community events.

Financial literacy played a major role in Nicole’s evolution as a business owner. She candidly shared her struggles with ignoring profit-and-loss statements, which led to a surprise tax bill. That experience pushed her to take ownership of her numbers, embrace financial strategy, and build confidence in the metrics that drive growth.

Looking ahead, Nicole is preparing to move her design studio into a newly purchased historic property while also opening a local warehouse to serve other designers in her region. Her story is a testament to resilience, creative vision, and the power of aligning business with personal values.

Want to hear more from Nicole? Find her here: https://www.instagram.com/the.nicoleroe/ and https://www.instagram.com/rnicksoninteriors/